Boone
Wholesale & Retail Partners

Sell Boone.

Stock the clean-ingredient caffeine pouch that customers actually come back for. No tobacco, no nicotine, no PMTA, no FDA Deemed-Product overhead, no behind-the-counter category restrictions. Just a fast-growing daily-use product with strong margin and a real subscription tail.

Who we partner with

Stores, gyms, offices, distributors.

If you sell to adults who care about clean ingredients and steady energy, Boone fits your shelf.

Retail

Convenience, specialty grocers, clean-living chains, smoke shops, outdoor retailers, cycling and ski shops, golf pro shops.

Distribution

Regional and national distributors serving c-store, natural channel, gym, and outdoor recreation segments.

Hospitality & Fitness

Gyms, climbing walls, CrossFit boxes, recovery studios, hotels, lodges, restaurants and bars looking for a tobacco-free oral option to put behind the counter.

Corporate & Office

Office stock for clean-energy benefits. Volume orders for events, trade shows, sales kickoffs, race weekends, military and first-responder gift programs.

The case

Why Boone earns its shelf.

  • ·
    No PMTA, no tobacco license, no behind-the-counter
    Boone is a dietary supplement, not a tobacco-derived product. Sell it on the open shelf with no special licensing or 21+ ID gate (though we recommend treating it like coffee. Adults only).
  • ·
    Strong repeat rate
    25 pouches per can, 4 to 8 pouches per typical user per day. A heavy user goes through a can a week. That's category-leading repeat economics for an oral product.
  • ·
    Clean ingredient story
    No tobacco, no nicotine, no sugar, no artificial sweeteners, no propylene glycol, no BHA/BHT, no synthetic colorants. Real vitamins. Neutral pH so it doesn't stain or recede gums.
  • ·
    Differentiated SKU range
    Recovery (0mg) for nicotine-quitters, Standard (25mg) for daily, Strong (50mg) for morning swap-in, in three flavors. One brand spans the trial-to-loyal arc.
  • ·
    Retail-ready packaging
    Hexagonal matte-black soft-touch can, premium shelf presence at a category-mid price point. Cases of 12 cans per master pack, shrink-wrapped for display-ready stocking.
  • ·
    DTC traction backs the placement
    Boone is launched and growing direct-to-consumer first. By the time we expand retail in 2026, your customers have already heard of us.
  • ·
    Channel-protected pricing
    Strong retailer margins across every channel. Our DTC one-can price runs $1 below suggested retail (transparent intro pricing during our DTC-first launch phase). The main DTC discount is subscription, which retail can't compete with anyway.
Terms at a glance

How we work.

Operational terms for a first order. Pricing is volume-tiered and channel-tailored. We send terms within two business days of your inquiry.

Minimum Order
4 cases
12 cans per case. 48 cans minimum. Mixed flavors allowed.
Pricing
By inquiry
Volume-tiered, channel-tailored. We respond within two business days with terms for your size.
Lead Time
7–10 days
From PO to dock. Reorders typically faster.
Payment
Net 30
After two successful orders. Card or ACH for first order.
Shipping
FOB Origin
Internationally fulfilled from Sweden. Freight forwarding included.
Get in touch

Tell us about your business.

Quickest way to start. We will reach out within two business days with pricing, samples, and next steps.

By submitting, you agree we may contact you about Boone wholesale. We don't share your info or add you to a consumer list.

Got it. Talk soon.

We'll be back to you within two business days with pricing, samples, and the next step.
For anything time-sensitive, email wholesale@beboone.com.